140%
Improvement in Average Monthly Sales
Confect, a leader in D2C baking essentials, collaborated with Source Medium to enhance their online presence. Facing challenges in growing their online channel, Confect approached Source Medium for expertise. Leveraging strategic digital initiatives on platforms like Meta and Google, the partnership not only boosted sales but also crafted a unique brand identity. Within the niche market of baking essentials, Confect now shines, utilizing these key platforms to stand out and capture the attention of baking enthusiasts.

About Confect
Propelled by a passion for creating delectable desserts, Chef G initiated a mission to revolutionize the sugar paste industry, resulting in the creation of Confect. After a year of relentless effort, Confect emerged as a meticulously crafted product tailored for the dynamic Indian Bakery Industry, designed to withstand varied weather conditions. More than just a product, Confect is represented by love, grit, and determination, offering a superior alternative shaped by extensive testing and collaboration with fellow bakers.

The challenge
When Confect joined forces with Source Medium, the online growth trajectory hit a plateau. Despite concerted efforts, scaling our growth and boosting average monthly revenue proved to be a formidable challenge. The collaboration with Source Medium became pivotal as we navigated through this stagnant phase, working together to revitalize the digital presence. Strategizing on platforms like Meta and Google, we endeavored to break free from the stagnation, overcome growth hurdles, and elevate the low average monthly revenue.
Services Used:
PPC, SEO, Web Design, Social Media Marketing
STRENGTH IN NUMBERS
Business impact
Since partnering with Source Medium, Confect has undergone a remarkable surge in online growth, significantly enhancing its digital presence. This surge has played a direct role in boosting conversion rates, resulting in a substantial increase in online revenue. By leveraging our expertise and strategic insights, Confect has successfully optimized its marketing approach, achieving exceptional results in both brand visibility and financial performance. The outcomes of our partnership include:
Improvement in Revenue
Reduced Cost per result
Improvement in Conversion Rate
Esteemed digital marketing solutions
As part of our partnership, Confect has the advantage of having a dedicated account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Confect has expressed their satisfaction with our collaboration, saying,
“Source Medium revolutionized our digital game at Confect. Their insights led to a remarkable surge in online growth, boosting visibility, and driving up conversion rates. Their personalized approach and deep understanding of our niche set them apart. Our online revenue soared, thanks to their strategic collaboration. Source Medium is the secret ingredient behind Confect’s digital success!”
- PPC
- SEO
- Meta Ads
- Web Design