472%
Growth in Revenue
AVSA Jewels, a budding Fashion Jewellery company seeking to establish its presence in the market, partnered with Source Medium to carve a distinctive niche in the competitive landscape. Focused on augmenting their online revenue, our collaborative efforts strategically utilized platforms like Meta to maximize impact. Our Data driven approach not only resulted in incremental growth in online revenue but also crafted a uniquely portrayed brand identity, allowing AVSA Jewels to shine amidst industry competition.
About Avsa
Founded in 2022 by jewellery expert and enthusiast, Avsa encapsulates the effortless sensuality and uniqueness of Indian Art & Culture. Rooted in Jaipur, the heart of Indian jewellery, Avsa thrives on locally sourced, high-quality stones, and unmatched Indian craftsmanship. The brand’s mission is to make premium, highly detailed art jewellery accessible to all. Drawing from over a decade of experience in the French and Indian jewellery industry, Saloni identified a gap in the market. Quality fashion jewellery was perceived as polarized and unorganized, with restrictive price points, limiting access for many. In response, Saloni and the Avsa team founded the brand with the vision of adorning the country with beautiful and affordable jewellery.
The challenge
AVSA Jewels embarks on its digital journey as a new entrant in a niche market characterized by high competition. Navigating through uncharted territory, the brand faces the dual challenge of establishing its presence in a specialized category while confronting formidable competitors. This demands a strategic approach to break through the clutter and carve a distinct niche. Source Medium plays a pivotal role in this endeavor, channeling the brand’s efforts on Meta platforms to effectively target the niche audience and navigate the complexities of the highly competitive landscape. This collaboration is instrumental in positioning AVSA Jewels for success in the digital realm.
Services Used:
Meta Ads
STRENGTH IN NUMBERS
Business impact
Since partnering with Source Medium, AVSA Jewels has experienced a noteworthy surge in Paid traffic, enhancing their online visibility. This surge has directly contributed to increased conversion rates, resulting in a substantial boost in online revenue. Leveraging our expertise and strategic insights, AVSA Jewels has successfully optimized its marketing approach, achieving exceptional results in both brand visibility and financial performance. The outcomes of our partnership include:
Improvement in Revenue
Reduced Cost per result
Improvement in Conversion Rate
Esteemed digital marketing solutions
As part of our partnership, AVSA has the advantage of having a dedicated account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. AVSA has expressed their satisfaction with our collaboration, saying,
Partnering with Source Medium was a game-changer for AVSA Jewels. Their data driven approach and expertise in digital marketing have significantly impacted our brand’s growth. We appreciate the dedication and results they consistently deliver
- Meta Ads
- Improved checkout process
