+76%
Improvement in ROAS

About CS Essentials
Established in 2012, CS Essentials, a Noida-based company, specializes in premium cosmetic products. Committed to quality, they offer an extensive range of beauty essentials for confidence and style. With strong affiliations and collaborations, CS Essentials fosters a culture of innovation and expertise. CS Essentials is dedicated to redefining cosmetic excellence through innovative, high-quality products and a customer-first approach.

The challenge
Services Used:
Paid Search, Paid Social, Meta Ads
STRENGTH IN NUMBERS
Business impact
Since partnering with Source Medium, CS Essentials has significantly scaled its paid media performance. With an optimized advertising structure and continuous data-backed campaign adjustments, CS Essentials achieved a significant uplift in profitability while keeping customer acquisition costs under control. Our data-driven approach and full-funnel marketing strategies resulted in remarkable business growth, including:
Improvement in Revenue with 128% increase in Ad Spends
Reduced Cost per result
Improvement in Conversion Rate
Esteemed digital marketing solutions
As part of our partnership, CS Essentials has the advantage of having a dedicated Source Medium account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. CS Essentials has expressed their satisfaction with our collaboration, saying:
“Source Medium has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Source Medium, we can accomplish so much more.”
- Pay-per-click (PPC) advertising
- Meta Ads
- Improving checkout process